The Marketing Meetup IRL at Plus X Innovation

We’re meeting back at the brilliant Plus X Innovation, and we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: Osh Rice, Founder & MD of Daydot
Topic: Small Changes. Big Results. What we’ve learned from testing hundreds of real ideas

Most marketing teams have plenty of ideas. Very few know which ones will actually work.

In this talk, Osh will share practical lessons from running hundreds of real experiments across ecommerce, subscription and non-profit websites – the kind of tests that quietly unlock growth without big redesigns or shiny new tools.

We’ll cover:

Why most website changes make no difference at all.
The small, often boring tweaks that consistently outperform big creative ideas.
How to test ideas quickly without needing loads of dev time or traffic.
What to do when data challenges your strongest opinions.

This is a down-to-earth session for marketers who want to make better decisions, waste less effort, and get more value from the traffic they already have.

No theory. No jargon. Just things you can take back to work the next day.

Your speaker!
Osh is the founder and MD at Daydot, where he helps teams improve conversion, engagement and revenue through evidence-led marketing.

He’s worked with brands including The Wall Street Journal, British Red Cross, New York Magazine, RSPB Shop, and McAfee, where he has helped teams unlock £25m+ in incremental revenue, deliver four-figure ROI from individual experiments, and avoid costly redesigns by proving what won’t work before committing to it.

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The format of the night:

6.00 pm – Doors open – drinks, nibbles, networking, and smiles
6.30 pm – Introduction and talks begin
7.15 pm – Talks finish, networking, listening, saying hello, and positively lovely people – a nice chilled out time 🙂
8:00 pm – End of the night – you leave with new contacts and fresh ideas

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